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Who is Inchoo

Every piece of Inchoo Bijoux is handcrafted in our Montreal
Studio. We use traditional and modern smiting techniques. Every piece
is unique, designed from the soul. We create intricate designed for
wicked hearts.

The Workshop Team

Our Workshop team is composed of 5 highly skilled jewellers! Most of them have went to Jewelry Schools here in Montreal. Others are self taught, learning as their passion for artisanal jewelry grew. The team has a wide range of skills that complement each other. Our workshop teams chemistry and team work create an amazing atmosphere and fun work environment, everyday!

The workshop team is :
Caroline Leprohon
Isabelle Cadieux

You can learn more about them in a dedicated blog post, where they talk about their favourite pieces to make and learn more about their own brands!

The Shop Team

The Boutique team takes care of your orders, packaging and shipping, customer service, social media management, content creation and taking care of all our wonderful clients that come visit us at the boutique!

The Boutique team is :
Tristan Ginger

You can learn more about them in a dedicated blog post, where they talk about their favourite pieces to make and learn more about their own brands!

And Me

Hi! I'm Astrid Apissoghomian
Thanks so much for finding us!

With Inchoo, my goal is to create meaningful pieces of jewelry that will make you stand out. I want to highlight what makes you different, edgy, weird. Inchoo is more than jewelry, we create a home for the misfits. A safe and inclusif artistic space.

Our Team

We value handcrafted. We value the Arts of jewelry smiting. We honour traditional and modern techniques in every piece we create. Our dedication to our craft and keeping things handmade is what makes our jewelry last in time.

The Inchoo Team is fun, friendly and a bit crazy!
Come meet us in shop or chat with us! We are here for all your questions!

More About Inchoo Bijoux

Inchoo Bijoux is a Montreal based jewelry brand. The boutique is located near Atwater Market in the St-Henri sector of Montreal.

In 2018 & 2020, our jewelry has been gifted to the Nominated Celebrities and Press of the Oscars. We gifted over 200 pieces of our best-sellers. Our jewels have also been gifted to luxury gift bags at the 2019 Golden Globes.

Since 2018, Inchoo Bijoux has collaborated and created jewelry for over 15 Netflix productions. You can find more details about our featured jewelry in our As Seen In section.

More About Astrid

In the depths of an enchanting tale, where the echoes of Armenian and French heritage intertwined, a peculiar soul was born. Nurtured in the embrace of orthodox religious upbringing, Astrid's formative years were filled with the rituals and traditions that shaped her spiritual foundation. Yet, as she grew, her path diverged from the confines of organized religion, and her heart found solace in a deeper, more personal connection to the people and the world around her. This seeker of beauty found inspiration amidst the grandeur of sacred spaces, in the ornate embellishments that adorned churches, and the ethereal iconography that whispered secrets of divine mysteries.

Astrid, a name that resonates with celestial origins, was destined to manifest a cosmic connection through her artistry. As she embarked on her educational journey, she delved deeper into the realms of creative expression. With a devotion to her craft, she immersed herself in the study of fine arts, honing her skills and cultivating a profound understanding of the intricate language of artistic creation. In the hallowed halls of knowledge, she discovered a reverence for the architectural marvels that spanned centuries, and the Arts and Crafts movement that celebrated the union of art and craftsmanship. The allure of Art Deco's sleek geometry, Baroque's opulent drama, Rococo's delicate extravagance, and Gothic's soaring arches all danced within her dreams.

For a few years, Astrid nurtured the souls of young minds as a teacher,
imparting the sacred knowledge of poetry and the mystic of creative writing. Yet, within the depths of her being, a longing stirred—an insatiable desire to bring her own poetic visions to life, to transform language into tangible expressions of love and devotion.

It was in 2008, as a mere hobby, that Astrid birthed her eponymous brand. Each creation bore the imprint of her evolving artistic journey, a fusion of punkish rebelliousness heart and delicate femininity. But as her passion deepened and craftsmanship flourished, a gravitational pull towards more symbolically filled, emotionally fuelled pieces started to emerge.

With each passing year, Astrid's dedication to reinvention grew, blending traditional and modern techniques to weave a tapestry of wearable poetry. Each piece, an embroidered verse upon her heart, held a story, a poem waiting to be whispered into the ears of the worthy.

Astrid's passion for the darkness is an enigma, contrasting with her outwardly bubbly nature. She holds a fascination for the delicate balance between life and death, gloom and light. Her heart beat with a profound love for taxidermy, finding beauty in the preservation of nature's ephemeral forms. The juxtaposition of the deceased and the living, the macabre and the enchanting, all blended within her creative visions.

It is this paradoxical harmony that infuses her creations, lending them a captivating allure. Noble silver intertwine with ethereal gemstones, creating an interplay of shadows and
luminescence. Each piece reflects the intricate dance between the beauty of life and the elegance of mortality.

Welcome to Inchoo Bijoux, where Astrid transforms intricate poems into talismans of adornment. Discover detailed oriented jewelry devoted to highlighting what makes you stand out.

Astrid has over 15 years of experience in handcrafted jewelry making. In her
years of professional practice, she followed trainings and developed skills in: feather work, fur upcycling, etching, watch and clock repair, watch making, pearl necklace mounting, to name a few. Astrid values traditional craft and creates safe spaces for creators that innovate out of the beaten path. She is the owner and creator of Maleficarum MTL, a local artisan fair that specializes
in witchy, alternative and goth artistery. The Inchoo Bijoux Boutique is created with the same passion of reuniting all these artists in an inclusive space for eccentric art.

Astrid loves to uplift local artists, since a few years now, Astrid offers business mentoring and works with different local brands to assist them in their success.

I feel like everyone’s trying to make things simpler, and I like things that are intricate and detailed and fancy.