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Meet the team that creates your badass jewelry!

Astrid Apissoghomian

Inchoo Bijoux was born from Astrid Apissoghomian's love for poetry and intricate ornaments. Inspired by the glamorous and feminine side of baroque environments, the designer loves to create conversation pieces using the body as a canvas. Her work is a modern take on gothic aesthetics, featuring traditional references like skulls, studs and crosses, mixed with a rocker twist and a deep love for over-the top, statement pieces and haute couture jewelry. With Inchoo Bijoux, she aims to create the perfect balance between edgy fashion and glamour jewelry. Each piece finds its own distinct personality, becoming a unique poem and unveiling force and finesse through noble materials.

Joelle Stébenne


I’m a jeweler. I’ve been working at Inchoo since 2018 and I take care of the workshop. I do most of the gem set jewels, orders and custom orders. I create jewels and I also manage the workshop.

One of my favorite things is when we finish a jewel that the whole team worked on, seeing the result and having picture feedbacks of clients!
I’m passionate about watercolor, acrylic paint, drawing, creating things. Is Michaels a passion ? If so then Michael’s is one of my passions ! I also love PC Video Games of all kinds.

To see my art :
Instagram: MADmoiselle S
Facebook: MAD moiselle S
Etsy : MADmoiselle S

Maude Leith Tchang

I'm Maude Moly, I assume the position of apprentice jewelry at Inchoo, and help out during events and pop up shops, Astrid, Joëlle, and Cath patiently tutor me so that I can become as good of a silversmith as i possibly can. As the klutzy crazy cat lady in the workshop you can always get my attention with a "meow".
Outside Inchoo I am a masseuse therapist, sex-ed facilitator, and self proclaimed "jack of all trades". Cosplay and crafts of all sorts are my ultimate passion; you can always catch me at nerdy or witchy conventions or events across town !


To see my art : 
Instagram : E-Maude

Catrinoire


I’m one of the jewelers and designers at Inchoo Bijoux! For me, it’s a great honor to be part of this successful business that is own and run by women. Plus, the tiny pieces we make here take me out of my comfort zone and give me the opportunity to broaden my jewelry skills. I create from the abyssal part of me, where the darkness thrives and pushes my boundaries and limits.

Catrinoire is an expression of the alternative vision I have of this world. I wish to express the beauty of difference and making a statement out of it.

To see my art :
Instagram: Cat Black
Facebook: Catrinoire

Website: Catrinoire

Ève Lapierre

My name is Eve and I have been working at the management of Inchoo Bijoux since the end of summer 2019. I have just completed my DEC in business management and I am continuing to university in Marketing. I also studied visual arts for two years before entering the world of management.When I'm not planning, working on excel files or telling jokes I specialize in erotic polaroid photography and recycling art where I like to transform used or worthless objects into collectable treasures. I am also passionate about fashion, horticulture, cycling and martial arts.


To see my art:
Instagram : lalieve_
Facebook : Lalieve
Etsy : Lalieve

AudreyAnne Marcotte


I’m a stylist, blog writer and booth babe at Inchoo Bijoux. I’ve been working with Astrid for almost eight years now. I touch a lot of things in the company but not the production of the jewels because I care about my fingers! (Jewelry making is hard on the hands)

I’m passionate about reading and arts, jewels and makeup design. I also have a little place in my heart for twisted dirty humour, but don’t say that out loud. It would let people think that I have a heart.


I feel very lucky to be a small part of this team of wonderful women and be able to know them all. Working for Inchoo Bijoux gave me the opportunitie to meet fabulous people and that’s, for me, more precious than any gemstones!

Marisa Parisella

I am a photographer and I've been working with Inchoo Bijoux on special projects for over a year now.


I love that I get to work with such talented, inspiring and amazing people - BUT, I especially love that I get to have a first look at new pieces and brainstorm exciting photos with Astrid. Inchoo jewellery always pulls out the best in my work. 


Outside of Inchoo, I run a private studio where I photograph people from all walks of life. I create unique decors to shoot in and constantly strive to provide a safe & welcoming environment.

To see my art:
Instgram: MarisaParisella

Website: GlamourMTL

Our Mission


Our Mission
Inchoo Bijoux aims to empower people of every colour, identity, culture, ability and origin and inspire them to love themselves. Your identity is your strength. Diversity is beauty. We want you to empower and own what makes you stand out. We welcome the wicked, the abnormal, the weird and the extravagant.

The Inchoo community is not scared to be creative, spooky, introvert or glittery; You are strong, brave and powerful.  The Inchoo community wants help others around them to embrace every aspect of who they are.
You are authentic, You are unique… Inchoo is you, with an edge.


Our goal is to make rocker jewelry that you'll love to wear!
Let your weird out!


Montreal-based jewelry brand Inchoo Bijoux made its way to the 2018 & 2020 Oscars, spoiling the press and celebrities with two of their best-sellers. Inchoo Bijoux was also gifted in the celebrity luxury gift bags at the 2019 Golden Globes, treating the Nominated celebrities and the Press with our Celestial Hoop Collection.

The brand has also be featured in some of the most talked-about TV series and Netflix productions since 2018. You can find more details, pictures and more in the As seen in section of our shop.


What we make


You with an Edge
Combining romanticism and eccentricity, Inchoo is the symbol of a being who’s not afraid to show their darker side. 
Inchoo Bijoux has a deep love for poetry and intricate ornaments.  Inspired by the glamorous and feminine side of baroque environments, the designers loves to create conversation pieces using the body as a canvas. Their work is a modern take on gothic aesthetics, featuring traditional references like skulls, studs and crosses, mixed with a rocker twist and a deep love for over-the top, statement pieces and Haute Couture jewelry.

With Inchoo Bijoux, Astrid aims to create the perfect balance between edgy fashion and glamour jewelry.

Each piece finds its own distinct personality, becoming a unique poem and unveiling force and finesse through noble materials.


We create unique jewelry in Sterling Silver & Solid Gold. All our designs are handmade and 100% designed in house. We also create custom pieces, jewelry made for you, the unique you.


More about the Owner - Head Designer


During her years of professional practice, Astrid learned many different techniques in the metallurgy field. Since 2014 she has specialized in Sterling Silver and Massive Gold jewelry, perfecting techniques learned from Quebec's Jeweler School and perfectioning classes. She has been mentored by different experts in Stone Setting and 3D Printing. She comes from a past of experimenting and specializing in other related techniques like feather work, recycled fur processing, etching (silver and copper), watch and clock repairing and pearl necklace mounting, to name a few.

Unique and innovative, Inchoo Bijoux pieces emanate creativity and quality.

Astrid completed an occupational specialization in Business Starting and Management

that gave her solid business skills in event planning, marketing, logistics and customer service. 

She is also the founder of The Crystal Formation, which offers mentoring, branding and coaching for small handmade businesses.


Quotes that inspire us

Sizing Guides

Sizing Guides