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The Crystal Formation

Astrid's Etsy & Shopify Mentorships
for Small Handmade Businesses

Hi my name is Astrid Apissoghomian, I'm the Owner and Head Designer ofInchoo Bijoux. Over the last 13 years, I've built Inchoo from scratch and went through all the possible errors trying to sell my jewelryonline, mostly through Etsy.

Etsy is a very complex platform that can bea struggle for new creators as much as more established handcraftedbrands. Over the years I've taken weeks of seminars with professionalsfrom around the world, spent thousands on private Mentorships andclasses, it wasn't easy, neither cheap! I've taken my knowledge andexperience to put together the best tools and tips to make your salesrise & your business grow to it's full potential. We've grown from barely making 1k a month to an established 6figure business using all the information I'll share with you in thisclass. Let's take your business to the next level!

I've given thisclass in Metier d'Art Schools, for Businesses that want to sell onlineand have been offering Mentoring for artists for over 4 years!

More about Inchoo Bijoux:
Inchoo Bijoux specializes in Gothic, Witchyand Alternative Jewelry made 100% from scratch for over 13 years! We cansay that their clientele is very niche! Their creations have been wornand gifted at the Oscars and Golden Globes and have been seen in over 15Tv Shows and Netflix Productions. Inchoo can be seen in Pop ArtistVideo Clips, and worn be the biggest influencer names worldwide! In thelast year, Inchoo has also been featured in Tatler Magazine and UKVogue!

My Classes go over:
What is Etsy and Why you should use this Platform
Consumer Behaviour Psychology
Understanding your target market and all of what it entails
Social Medias and their algorithms ( Facebook, Instagram, Pinterest, Linkedin, Youtube and more)
Hardcore SEO and tools to nail them
How to build your Etsy shop, why each word matters
How to make product listings that sell
Copy Writings and optimizing your listings for sales
What other platforms should you be looking into (shopify) and why

*This class is to master Etsy first and to start understanding Shopify
*We require that you already have visited the Etsy Seller platform, even if you haven't put anything online yet. Just to have an understanding of where the information we will be talking about can be found.

Thiscourse can be applied to any type of handcrafted business. Whether it'snails, furniture, 3D models, Wood working, pottery, jewelry,illustrations, wedding industry, clothing, vintage sellers and more! Theknowledge that comes from this class can be applied to any type ofcreative business and examples will be made for your creative type.

This course will be given in English. We also give some in french, message us for our francophone date.

ThisMasterclass Includes a lifetime membership to our Private FacebookGroup in which i add new information regularly and give new tips andtricks along the way, as i discover new things. You can also ask mequestions FOREVER

Our Next Class Dates aren't announced yet, please send us an email to be added to our Next Class List
Date : No New Date Announced Yet -  Class is a full 7 hours with a 30 minutes Break
Media : Course is given live via Zoom, details will be given the evening before via email
Online Price : 75$ - When this course is given in person, it's usually 200$ per person.
Groups of minimum 10. Gather a group of creative friends and write to me! We always have a list of students waiting for out next class!

Astrid also offers 1-on-1 Mentorship for Etsy and/or Shopify, with a First Day (6h) to go over your business and list all the work and steps that have to be done. This includes a 3 x 1h Weekly Call/Video Call, over the course of 1 month, to go over your questions and see how you are doing and where you should be putting energy next.
Mentorships Start at 800$ + Additional Phone/Videos Calls at 100$/h

Individual Business Questions for Etsy and/or Shopify, 1-on-1 Appointements, 200$ for a 2h Phone/Video Call.

When booking, please send us a message including your creative specialization so we cater examples to your practice!



Contact us!

Contact us for our next class dates, for Individual Business Questions and 1-on-1 Mentorships!
You can also reach us here for any other questions or additional information!

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