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Inchoo Bijoux- Etsy Seo Masterclass - The Crystal Formation - January 9th 2022


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Hi my name is Astrid Apissoghomian, I'm the Owner and Head Designer of Inchoo Bijoux. Over the last 14 years, I've built Inchoo from the ground up and went through all the possible errors trying to sell my jewelry online, mostly through Etsy. Etsy is a very complex platform that can be a struggle for new creators as much as more established handcrafted brands. Over the years i've taken weeks of seminars with professionals from around the world, spent thousands on private mentorships and classes, it wasn't easy, neither cheap! I've taken my knowledge and experience to put together the best tools and tips to make your sales rise. We've grown from barely making 1k a month to an established 6 figure business using all the information i'll share with you in this class. Let's take your business to the next level! You don't need to do everything i do to succeed, but if you put in the work you can take your art to any level you desire!
I've given this class in Metier d'Art Schools, for Businesses that want to sell online and have been offering Mentoring for artists for over 5 years!

More about Inchoo Bijoux
Inchoo Bijoux specializes in Gothic, Witchy and Alternative Jewelry made 100% from scratch for over 14 years! We can say that their clientele is very niche! Their creations have been worn and gifted at the Oscars and Golden Globes and have been seen in over 15 Tv Shows and Netflix Productions. Inchoo can be seen in Pop Artist Video Clips, and worn be the biggest influencer names worldwide! In the last year, Inchoo has also been featured in Tatler Magazine and UK Vogue! In 2021, Inchoo Bijoux opened their Hauntingly Glam Boutique in the heart of Montreal, their shop features Art from over 40 Local Artists!

We will go over:
What is Etsy and Why use this Platform
Consumer Behaviour Psychology
Understanding your target market and all of what it entails
Social Medias and their algorithms ( Facebook, instagram, pinterest, Linkedin, youtube and more)
Hardcore SEO and tools to nail them
How to build your Etsy shop, why each word matters
How to make product listings that sell
Copy Writings and optimizing your listings for sales
What other platforms should you be looking into and why

This course can be applied to any type of handcrafted business. Whether it's nails, furniture, 3D models, Wood working, pottery, jewelry, illustrations, wedding industry, clothing, vintage sellers and more! The knowledge that comes from this class can be applied to any type of creative business and examples will be made for your creative type.

This course will be given in English and French. Most of the Vocabulary & Tools and in English, we recommend having a good basic of English to follow this class.

This Masterclass Includes a lifetime membership to our Private Facebook Group in which i add new information regularly and give new tips and tricks along the way, as i discover new things. You can also ask me questions FOREVER

Date : January 9th 2022  at 11am - Class is a full 7 hours with a 30 minutes Break
Media : Course is given live at the Inchoo Boutique in Montreal or via Zoom, details will be given the evening before
Online Price : 200$

When booking, please send us a message including your creative specialization so we cater examples to your practice!

Feel free to message us for questions and details!

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Production time and Transit

Production time and Transit
All our jewels are handcrafted and shipped from our Montreal Workshop.

Production time:

Please allow us 2 to 10 business days for us to make your jewel and prepare it for shipping.
Please add 1-2 weeks for Gold orders.

*USA: 4 to 21 business days
(Priority Mail: 24h to 48h)

*International: 6 to 45 business days
(Priority Mail: 4 to 6 Days)

*Canada: 2 to 21 Business days
(Express Postage: 24h to 48h)

Express postage services can be purchased at checkout
More details can be found in our Shipping Policies section at the bottom left of this page.


Inchoo Bijoux is always handcrafted from scratch. No mass manufacturing. Everything is made in house, in our Montreal Workshop by our lovely team of Artisans! Watch us work on Social Media!