Let's start off this blog post with some amazing news! We've been officially selected for Milan Fashion Week, 2024! Surprise! We will be showcasing our new wedding collection that will debut on the runway! Milan Fashion Week is one of the most anticipated events in the fashion calendar, celebrated twice a year in February/March and September/October. Organized by the National Chamber of Italian Fashion, this prestigious event showcases the latest collections from some of the world’s most renowned designers and fashion houses, including Gucci, Prada, Versace, and Dolce & Gabbana.

Why Milan Fashion Week is Influential:

1. Historical Significance: Milan has been a fashion capital since the early 20th century, known for its craftsmanship, luxury, and innovative designs. The city’s rich fashion heritage continues to influence contemporary trends.

2. Global Platform: It serves as a global platform where designers, buyers, celebrities, and fashion enthusiasts gather. The event attracts international media coverage, which amplifies the reach and impact of the collections showcased.

3. Industry Trends: Trends set in Milan often shape the direction of fashion worldwide. Designers use this platform to introduce new materials, styles, and concepts that inspire the industry for seasons to come. It's not just blue, it's cerulean.

4. Media and Marketing Powerhouse: With extensive coverage, Milan Fashion Week offers unapparelled marketing opportunities for brands. The exposure gained through this event can significantly boost a brand's visibility and reputation, reaching millions of fashion enthusiasts worldwide.

5. Cultural Influence: Beyond clothing, the event influences broader cultural trends, impacting everything from lifestyle and beauty to art and entertainment. It reflects and sets cultural standards, making it a barometer for what’s stylish and relevant.

In essence, Milan Fashion Week is more than just a series of runway shows; it’s a pivotal event that propels the fashion world forward, blending tradition with innovation and setting the stage for the future of style. We're beyond excited to experience Milan and we're just as excited to take all you readers along our journey too! Stay tuned!

Signed with love, from Montreal's number one Elvira Impersonator,

Tristan Ginger

Photos by Marisa Parisella