Born in February? Did you know that your birthstone is the amethyst? This gem carries a spectacular purple color that...

KERLI is the latest celebrity to fall for Inchoo's designs!   The Estonian pop megastar featured our best-selling silver fake...

Let’s celebrate by learning more about the April birthstone… the breathtaking diamond! Yes, our April babes were spoiled with the...

How to Take Care of Gold & Silver Jewelry Your jewelry is exposed to skin oils, sweat, makeup and dust...